Each year, over one million people gather in Downtown Boston for the largest and longest-running New Year’s Eve arts festival in the country. The day-long, family friendly Festival on December 31st features over 1,000 artists in 200 exhibitions and performances in 35 indoor and outdoor venues.
Your sponsorship of the First Night Festival links your brand to one of Boston’s most beloved annual celebrations, and delivers your message to an audience of over 1,000,000 local consumers
Why First Night?
First Night is one of Boston’s Signature Events. Along with Boston’s 4th of July Celebration on the Esplanade and The Boston Marathon, First Night is one of only a few signature celebrations that is both a tradition and a symbol of the City.
First Night Builds Community. Each year, more than one million people of all ages and backgrounds gather in downtown Boston to celebrate our city and the promise of a new year.
First Night Celebrates Diversity. First Night collaborates with artists, community groups, and young people from all of Boston’s neighborhoods to create original works of art that are shared in exhibitions and performances presented in neighborhood venues during the year and at the festival on December 31.
First Night Contributes to Boston’s Economy. First Night makes a significant impact on the local economy, annually generating millions of dollars in revenues for area hotels, restaurants, and other businesses.
Sponsorship opportunities span the full range of First Night festival assets, and can be tailored to your brand and budget.
Sponsorship package benefits may include naming rights, print advertising, train and bus signage, television and radio spots, interactive display, event signage, festival participation, and much more.
For complete details, please contact:
First Night, Inc.
36 Bromfield St., Boston, MA 02108
Download more information about First Night Event Sponsorship:
For a list of current sponsors, see our Sponsors page.