As you know, all of First Night’s outdoor events – the ice sculptures, fireworks and Grand Procession among them – are free. For indoor events, you need a First Night button, which costs $18 at our many retail outlets and at our button booths on December 31. What you might NOT know is that revenue from the First Night button helps to pay for all of the free events as well. We estimate that about 1 million people partake in First Night Boston, but a small percentage of that number actually supports us by buying a button. We’re a private non-profit organization, so we have to raise our entire budget every year. We do this through foundation support, corporate sponsorships AND sales of the First Night button. So, consider supporting a beloved Boston tradition by purchasing a button, even if you only come to see the outdoor events!
December 31st, 2012